With hundreds of millions of daily active users, Instagram is one of the best free tools for reaching your target market.
But you can’t just plunge into a posting and expect results. Yes, posting regularly is important, but it should be part of a larger strategy for promoting your Instagram account.
The more familiarity users have with your brand on this platform, the more trust you can garner, and the more effective the rest of your marketing efforts will be.
this article will help you through the different things you can do to promote your Instagram account:
1. Create Useful Posts
The first and basic thing you need to do is promote your Instagram account through meaningful posts. If you can create attractive, interesting, and useful content, you will give viewers a strong reason to follow you.
To begin with, you need to set yourself aside from the crowd. Most businesses use their link in bio to link to their website to drive traffic there.
2. Make yourself visible
You can’t promote your Instagram account and earn more followers if they can’t find you! So just run a double-check to make sure your profile is public. Otherwise, only those who are already following you can see your posts.
3. Incorporate Trending Topics in Your Posts
Going with what’s trending is a best practice on social media in general. If you can tap into what people are already thinking about, you’ll get a serious leg up when it comes to social engagement.
4. Use the right hashtags
Your goal on Instagram is to engage your current audience regularly while also growing your number of real followers.
Posting new, interesting, and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos extremely important. Hashtagging makes it easy for people searching for specific terms to find your photos.
5. Organize your Stories into Highlights
Instagram Story Highlights are curated collections of content you’ve posted to your Instagram Story in the past. They are typically referred to as “albums” and can be grouped into different categories.
What’s so great about Instagram Story Highlights is that they don’t disappear as Stories do; they live permanently on your profile, right underneath your bio section and above your regular feed.
6. Post to Instagram Reels
Since their debut, hundreds of thousands of creators have jumped on the Reels train, using them to build stronger communities, reach new audiences, and make sales.
Whether through a before and after, a how-to, or a behind-the-scenes Reel, sharing this short-form content is an incredible way to broaden your reach beyond your followers — and possibly go viral doing so!
7. Use Instagram Live to Your Benefit
Be sure to inform your followers ahead of time that you’ll be doing a live session so that they can further spread the news and increase your audience.
Having you or a representative from your business speak or show something is a successful way to create trust and place a face on your brand.
8. Ask questions in your posts
Using captions or polls to ask a question relevant to your niche is a great way to increase Instagram engagement, gain more exposure and boost your Instagram growth.
Think about questions that will be fun to answer or about topics that matter to your target audience; just steer clear of anything too personal or controversial, as the resulting engagement could take an ugly turn.
9. Team Up with Others
Another way to increase your Instagram followers is to use influencer marketing. You will pay content producers to support your brand if you have the funds. Micro-influencer content, in particular, has a higher interaction rate than content from larger accounts.
10. Engage with Instagram Influencers
Influencer marketing doesn’t always have to involve paid campaigns. By engaging smartly with them, you can help support their brand while gaining exposure for your business.
Apart from liking and commenting on their posts, you can also repost their posts to engage with them and gain more exposure.
There are a lot of Instagram influencers out there; you ought to choose those who are useful and relevant to your brand. For example, if you provide financial services, you should engage with influencers who talk about finance.
